So many digital product and course creators believe the lie that nurturing your audience means no selling.

Spoiler: Nurturing and selling go hand in hand.

And when done right, nurturing actually sets the stage for future sales.

You don’t need to feel like you’re “pushing” your offers.

In fact, when you nurture with purpose, your audience feels more connected to you, more excited for what’s next, and more ready to buy.

Here’s how to nurture and sell—seamlessly ⤵️

1. Share foundational content

Think core tips, insights, or stories that relate to the topic of your upcoming course.

• What are the basics they need to know?
• Or what small changes could lead to a quick win?

If you’ve got a course that teaches coaches how to run ads to their funnels, start by sharing foundational tips or insights on ads. Maybe explain why most ads fail, or what makes an ad truly effective. (And throw in a story of a student who got amazing results after a small tweak!)

This builds trust and shows them you know your stuff.

2. Challenge industry myths

Bring in your POV.

What are some popular industry “rules” or myths that drive you crazy?

Share what you really think about them and why.

It’s easy to stand out when you’re showing up as you, not just recycling the same advice your audience has seen everywhere else.

Your audience wants to know how you do things differently—and why it works.

3. Offer quick wins with lower-priced products

If you have lower-priced products that help them get a quick result, don’t hold back f

Lower-ticket offers can help your audience achieve a quick win that builds momentum and gives them a taste of what it’s like to work with you.

(And it’s a win-win: they get a result, and you make a sale.)

For example, if your main course teaches running ads to funnels, maybe share a $17 guide on “Crafting Standout Ad Creative.” It’s a quick, easy win that aligns with their bigger goals.

4. Balance value and selling

Nurturing doesn’t mean you can’t mention your offers... it's OK to sell!!

• Share your story
• Give foundational tips
• Take them behind the scenes

But when it’s natural, weave in your offers (psst: I'm about to do it in this email, so this is a case study for ya 😉).

It keeps your audience aware of how you can help without feeling “salesy.”

And trust me—if you’re providing value, they want to know how they can learn more from you.

So, nurturing ≠ no selling.

You’re building relationships, sharing expertise, and setting the stage for more sales—all at once. YAY!

Don’t be afraid to sell while you’re nurturing.

—You’re here to help your audience get results, after all.

Speaking of results, I’ll be sharing my own special Black Friday deals soon—including an exclusive, never-before-released course about how to create high-converting content.

Want first access to the exclusive Black Friday deals? Get on the waitlist here >>​

I can’t wait to share this with you!

xo,

Elise

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