Hey Reader As I plan for 2025, there's one thing that's a non-negotiable: email marketing. 💌 And I’m not just saying that because I love email (though I do 😉) —I’m saying it because email delivers results like nothing else I've ever used in my business. Here’s why email is my #1 marketing focus for 2025 and how I’m using it: 1. It’s Personal and PredictableUnlike social media, where algorithms control who sees your content, email lets me connect directly with my audience. Each message lands in their inbox—where they decide whether to open it. And when you do email right? You can expect consistent results: ✅ More hot leads (I generate leads through organic + paid marketing) 2. Automation Unlocks FreedomIn 2025, my focus is on automated email systems that:
For example, my automated sequences allow me to…
This means I can focus on other parts of my business (or take a random Tuesday off!) while my emails keep working for me. Truth is: I only work 2 1/2 days per week. I have kids. I don't actually want to work every day. BUT my schedule wouldn't be possible without email automation. It allows me to make sales even when I'm "offline". 3. It’s the Key to Consistent SalesI’ll be honest: I used to think daily sales were impossible unless I was glued to my laptop, constantly promoting. But when I leaned into email funnels, everything changed (like, 2->20K months kind of change 😉) Now? I generate daily sales with offers ranging from $7 templates to $1,000+ programs—all because I’ve set up the right systems. Here’s the thing: These systems don’t just help me sell; they also keep my audience engaged and excited to hear from me. Email keeps me front of mind for my audience. So when I do have something to say, it's not like "who's this random Elise chick???" 🤣 Here's Why YOU Should Focus on Email in 2025If you’re tired of: ❌ Keeping up with social media trends like it's a full-time job… ('cause dang, it sure can feel like that!!) Then email marketing is the solution you’ve been looking for. ❤️ It’s the most reliable way to build relationships, nurture trust, and drive consistent sales—all on YOUR terms. Now, I know this might feel overwhelming, especially if you’ve never set up automated email systems before. So I want to share some of my fave resources to help you get started with email in 2025. Think of them as my belated Christmas gifts to you. 🎁 😉
Here’s to your success with email in 2025! xo, |
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Need your opinion real quick... If I told you I once had a launch where only 12 people bought, would you say... (click your answer below!) "Yikes, that kinda sucks!" "Well, that's something, I guess?" "That's amazing!" Most people pick A or B—but here’s why the answer is actually C: At the time, my email list had less than 300 subscribers. 👉 12 buyers from 300 people = a 4%+ conversion rate. That’s HIGHER than most people get with lists of thousands!! It’s a lesson for all of us that making...
So many digital product and course creators believe the lie that nurturing your audience means no selling. Spoiler: Nurturing and selling go hand in hand. And when done right, nurturing actually sets the stage for future sales. You don’t need to feel like you’re “pushing” your offers. In fact, when you nurture with purpose, your audience feels more connected to you, more excited for what’s next, and more ready to buy. Here’s how to nurture and sell—seamlessly ⤵️ 1. Share foundational content...
I want to let you in on exactly how I built my funnel to generate sales every single day —even when I’m with my kids, out of office, or taking a sick day. Here’s what I did… 1️⃣ Designed an IRRESISTIBLE offer suiteMost people have good offers, but the way they talk about their offer lets them down. I made sure the transformation and inclusions were crystal clear and super-targeted to my ideal customer avatar (ICA). I also made sure I had a strategic suite of offers that naturally aligned with...