My #1 Marketing Focus for 2025 👀


Hey Reader

As I plan for 2025, there's one thing that's a non-negotiable: email marketing. 💌

And I’m not just saying that because I love email (though I do 😉)

—I’m saying it because email delivers results like nothing else I've ever used in my business.

Here’s why email is my #1 marketing focus for 2025 and how I’m using it:

1. It’s Personal and Predictable

Unlike social media, where algorithms control who sees your content, email lets me connect directly with my audience.

Each message lands in their inbox—where they decide whether to open it.

And when you do email right? You can expect consistent results:

More hot leads (I generate leads through organic + paid marketing)
More leads nurtured (on autopilot)
More sales generated (without feeling salesy)
More time freed up (because your emails work 24/7 for you)

2. Automation Unlocks Freedom

In 2025, my focus is on automated email systems that:

  • Welcome new subscribers and build trust right from day one
  • Deliver high-value content on a schedule
  • Guide potential buyers seamlessly toward a sale—without feeling pushy

For example, my automated sequences allow me to…

  • Introduce myself and my expertise.
  • Overcome objections before they even arise.
  • Showcase my offers in a way that feels natural.

This means I can focus on other parts of my business (or take a random Tuesday off!) while my emails keep working for me.

Truth is: I only work 2 1/2 days per week.

I have kids.

I don't actually want to work every day.

BUT my schedule wouldn't be possible without email automation.

It allows me to make sales even when I'm "offline".

3. It’s the Key to Consistent Sales

I’ll be honest: I used to think daily sales were impossible unless I was glued to my laptop, constantly promoting.

But when I leaned into email funnels, everything changed (like, 2->20K months kind of change 😉)

Now?

I generate daily sales with offers ranging from $7 templates to $1,000+ programs—all because I’ve set up the right systems.

Here’s the thing: These systems don’t just help me sell; they also keep my audience engaged and excited to hear from me.

Email keeps me front of mind for my audience.

So when I do have something to say, it's not like "who's this random Elise chick???" 🤣

Here's Why YOU Should Focus on Email in 2025

If you’re tired of:

❌ Keeping up with social media trends like it's a full-time job… ('cause dang, it sure can feel like that!!)
❌ Relying on live launches that drain your energy…
❌ Seeing inconsistent revenue month after month…

Then email marketing is the solution you’ve been looking for. ❤️

It’s the most reliable way to build relationships, nurture trust, and drive consistent sales—all on YOUR terms.

Now, I know this might feel overwhelming, especially if you’ve never set up automated email systems before.

So I want to share some of my fave resources to help you get started with email in 2025.

Think of them as my belated Christmas gifts to you. 🎁 😉

  1. Welcome Email Template (100% Free) to help you welcome your new subscribers.
  2. 52 Email Newsletter Templates: Just $7 to nurture your subscribers all year long.
  3. Inbox to Income, my email marketing membership: This is your key to growing your email list, nurturing your subscribers, and making $$ on autopilot—all with email. It includes support, lessons, and tons of email templates for every occasion. At just $47/mo, it’s a no-brainer.

Here’s to your success with email in 2025!

xo,
Elise

The Strategist's Scoop

A weekly drop of copywriting and funnel secrets.

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