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Wednesday, June 26, 2024 edition
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Hey there, Reader!
Welcome to the second edition of The Strategist's Scoop—your weekly, hot-off-the-press download of copywriting and funnel secrets, from yours truly.
This morning I received a compliment that stopped me in my tracks... You see, I was interviewed for a summit and at the end of the interview, the host thanked me for sharing so much detail—detail that few educators are willing to share. It was truly the highest compliment.
Why does this matter? It's deeply important to me to share real, tangible tips with you, stuff you can implement now. Tips that will help you grow your business and make sales. I want that for you, and I'm truly willing to dish out out, regardless of if you ever choose to work with me. ❤️
That's how I'm thinking about this email newsletter: It's the no-gatekeeping kinda tea that I would've loved to sip when I was earlier on in my coaching and course creation journey. I hope you find it valuable. If you do, hit reply and let me know. I love hearing from you.
What can you expect in this drop?
- How I added 5 new members to my membership in just 24hrs 😱
- Your email marketing plan for July (sharing 4 ideas with you!)
- The #1 resource you need to nurture email subscribers
That's the down-low! Now, let's get into it...
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Case Study: 5 New Members Overnight [Evergreen Funnel]
I closed out a live launch for my email marketing membership, Inbox to Income, at the end of May. Using the emails I'd created during that launch, I updated my evergreen funnel for the membership. The previous sequence dove straight into sales emails, but I decided to incorporate some prelaunch emails to nurture more intentionally before selling. I had a hunch this would boost the conversion rate.
But there was one catch: The new sequence spans over 30 days, so I had to wait (rather impatiently, I might add!) a few weeks to see the results.
Yesterday, the sales started coming in... and they didn't stop. At the time of writing this, I've had 5 new members in 24 hours. The conversion rate? A whopping 5.7%. Evergreen! This happened without me having to promote anything in real time. I spent the day with my kids and did no work.
For context, a 5.7% conversion rate is pretty high, especially for an evergreen funnel. The average conversion rate is around 1%, and my funnel used to convert just above 1%. So that's a great increase.
Here are a few takeaways:
- Know your data: Tracking your email open rates, click-through rates, and sales page conversion rates is crucial. It helps you pinpoint what needs tweaking to boost conversions.
- Repurpose your live launch content : Live launching is excellent for a quick cash injection. But if you can't do a massive live launch, a simple, low-lift email-based launch works well, especially if you plan to repurpose the sequence for evergreen.
- Always drive traffic: Constantly drive traffic through your evergreen funnel. You won't make sales without eyeballs on your offer.
I'm excited to see how this funnel continues to perform. Now that I know it converts very well, I've increased my Meta ad spend to drive more leads through it.
I'll keep you updated!
P.S. If you have any questions about this, reply and let me know.
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Swipe it for Yourself:
Your Email Marketing Plan for July
A new month is just around the corner. It's also midway through the year (if someone hasn't reminded you of that already 😉). Basically, it's the perfect time to up your email game! If you have no idea what to send your list, I gotchu' - give these ideas a whirl:
- Share your story: How you got started and why you do what you do
- Bust industry myths: What are 3 common beliefs about success in your industry that you don't agree with? Address them and share your hot take
- Explain why you created your offer and who you created it for. Who is a best fit? Get really specific and share about EXACTLY who this person is!
- Share a client transformation: Start with where they were before they worked with you, then explain the process + what they liked/enjoyed/valued about it, and close out with the outcomes they had from working with you
- Share an interesting tip: This should be something that's not commonplace in your industry. Something that can't be easily found on Google. It could be a case study like I've shared above! This will help establish you as an expert.
- Share your favourite podcast eps/books/resources you're consuming right now: Make sure these will be genuinely helpful for your audience too! Explain how the resource will help them.
Psst: These ideas were taken directly from my 52 Email Newsletter Template resource. These are 52 plug-and-play emails (yes, templates) that you can customise and send in less than 10min. Learn more here.
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On my Spotify Playlist:
What I'm Listening to While I Work
- French Cafe Lounge - this is a long-time fave of mine. It's great when I'm pottering through tasks that don't require deep work
- Lofi Study 2024 - this one's a go-to for me!
- ADHD Hyperfixation Playlist - I get SO distracted and this playlist dials me riiiiiight in. This is my go-to when I'm writing copy for a client (esp. during a VIP day!) and I need to get a lotttt of words on the Google Doc
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Resource of the Week:
52 Email Newsletter Templates
If you want to make more effortless connections and sales in your business, I’ve got something that’s gonna make your life a whole lot easier:
💌 52 Email Newsletter Templates for only $7 (yep, there's no zero on the end of that!). For just $7, you get a year’s worth of email template, subject lines that drive opens, and CTAs that actually get clicks (or replies!).
Let me be doubly clear: These are email TEMPLATES... which means they are plug and play. Which means you can literally write and send your next email in 10min tops :)
They’re connection based. Authority building. And most importantly, they convert.
This is your key to sending engaging emails that sell without feeling salesy, slimy or weird (if you know what I mean 😉).
And then, if you want to automate your sales, make sure you add The Ultimate Email Marketing Bundle at checkout. These are my automated email sequences. The ones that do the connecting, nurturing, and selling for me when I’m doing other stuff.
Grab 52 Email Newsletter Templates and Ultimate Email Marketing Bundle here >>
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Content Roundup:
Must-Read Articles on the Blog
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How We Can Work Together:
Let's Make You More Money 💸
If you're looking for personalised help with your sales copy or planning your next launch, here are a few ways we can work together:
- 1:1 Launch Sprint: I’ll strategise and plan your next launch for you, so you can cut through the noise and make it a roaring success – minus the headache of piecing together allll the moving parts 😉 — from $2,997 USD
- VIP Days: This is an intensive, focused day where we dive deep into a copywriting project of your choice. Whether it's a complete sales page overhaul, a sales email sequence, a welcome email sequence, a refresh of a web page, or any other high-priority copy, we'll work together to get it polished and perfect in just one day— currently $2,000 USD for spots booked by June 30 ($3,000 USD from July 1)
- 90-Min Copy Edit Session: Book a 90-min sprint where I dive into your copy—tweaking, polishing, and jazzing it up— currently $550 USD for spots booked by June 30 ($950 USD from July 1)
Interested?
Just hit reply and let me know which offer tickles your fancy, and I'll provide all the details you need to secure your spot. ✨
The clock's ticking on these offers. ⏰ The prices are increasing for all 3 offers from July 1. Hit reply if you want to claim your spot.
Not sure what you need? Book a connection call, and we can chat about what will work best for you (I'm happy to honour the current pricing if you book your call before June 30, even if it's scheduled for July.)
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That's the scoop!
xo,
Elise
P.S. Liked this style of email? Reply and let me know. I take your feedback seriously and want to ensure I create content that truly serves you. ❤️
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