Hey Reader As I plan for 2025, there's one thing that's a non-negotiable: email marketing. 💌 And I’m not just saying that because I love email (though I do 😉) —I’m saying it because email delivers results like nothing else I've ever used in my business. Here’s why email is my #1 marketing focus for 2025 and how I’m using it: 1. It’s Personal and Predictable Unlike social media, where algorithms control who sees your content, email lets me connect directly with my audience. Each message lands...
8 months ago • 2 min read
So many digital product and course creators believe the lie that nurturing your audience means no selling. Spoiler: Nurturing and selling go hand in hand. And when done right, nurturing actually sets the stage for future sales. You don’t need to feel like you’re “pushing” your offers. In fact, when you nurture with purpose, your audience feels more connected to you, more excited for what’s next, and more ready to buy. Here’s how to nurture and sell—seamlessly ⤵️ 1. Share foundational content...
9 months ago • 2 min read
I want to let you in on exactly how I built my funnel to generate sales every single day —even when I’m with my kids, out of office, or taking a sick day. Here’s what I did… 1️⃣ Designed an IRRESISTIBLE offer suiteMost people have good offers, but the way they talk about their offer lets them down. I made sure the transformation and inclusions were crystal clear and super-targeted to my ideal customer avatar (ICA). I also made sure I had a strategic suite of offers that naturally aligned with...
10 months ago • 2 min read
Nearly three years ago, I had my first baby. I thought my business was ready, but it wasn’t (cue the tears). I was marketing on Instagram, and sharing emails to my list sporadically… But the all-important thing I did NOT have?? An automated sales system. Basically, when I couldn’t work, my business didn’t make money. 😭 Having a baby shone a light on all the broken parts of my business… that previously I could cover up, but that could no longer hide in the shadows anymore. ‘Cause oooooh boy,...
11 months ago • 2 min read
Yep... In February, I set a big, bold goal for myself: to make sales every single day. I've been a copywriter since 2017, so I’ve spent yeaaaars tackling countless big projects that often last weeks or even months. ...Website rewrites....Sales pages....20-part email sequences....Webinar landing pages. I've written it all. But when I became a mum in 2021, juggling those big projects with the unpredictability of life with little kids became SO freaking challenging. Ugh. I never imagined how...
about 1 year ago • 1 min read
Last year I had my second baby. And it fuelled this fire underneath me like never before to figure out how to make more money in my business without working all the freaking time. I'm not bagging 1:1 client work. It's great. I have amazing clients. And I still work with 1:1 clients from time to time. But as a mum of two toddlers, I found it hard to constantly fulfil on big projects. Someone in our house was sick every few weeks. I wanted to spend time with my kids in the week. And I already...
about 1 year ago • 1 min read
Wednesday, June 26, 2024 edition Hey there, Reader! Welcome to the second edition of The Strategist's Scoop—your weekly, hot-off-the-press download of copywriting and funnel secrets, from yours truly. This morning I received a compliment that stopped me in my tracks... You see, I was interviewed for a summit and at the end of the interview, the host thanked me for sharing so much detail—detail that few educators are willing to share. It was truly the highest compliment. Why does this matter?...
about 1 year ago • 6 min read
Wednesday, June 19, 2024 edition Well hi there, Reader Welcome to the very first edition of The Strategist's Scoop—your weekly, hot-off-the-press download of copywriting and funnel secrets, from yours truly. If you've been around here for a while, you know that email is my love language. It helps me connect, nurture, and sell day in and day out. One thing I've felt was missing from my own email marketing strategy? A curated weekly email newsletter. Now yes, I send emails everrrry week, at...
about 1 year ago • 6 min read